Tuesday, December 07, 2010

Users don't need to be system integrators

As Jobs said, today.

It is something simple, and something that everybody should know, but at the end it is rarely implemented well. I remember when I was school age, I enjoyed tweaking every single visible and hidden setting to get the best experience. But now, I realize it takes time and it is just that someone didn't bother to make it right for me.

But there's more than what Steve said. Users don't want to install apps at all. Well unless they are more media than app (consider games, you will want new game because the old one will become boring after time). They want everything readily setup on their phone. And that's where, as said in my previous post, Nokia still has some advantages.


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